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Thread: BA irritates me. [marketing strategies]
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Old Oct 3, 2025 | 1:24 am
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Originally Posted by Coffeemadman
I have to admit I agree and not a fan of it.

It doesn’t irritate me; I’m neutral in a way on it in the sense it doesn’t affect if I book BA or not, but I actually don’t want to be BA’s best mate, I actually quite like a formal, some-might-say-corporate feel as it feels more classy to me.

Obviously it’s not the vibe BA are currently going for though. I sense they are heading more for the Virgin Atlantic way of doing things, being a bit more fun.

I do not like that.

Grumpy man out.
The fact that the new BA Club seems to be specifically targeted towards corporate customers while their onboard vibe is very clearly not, seems a little odd.
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