Originally Posted by CPH-Flyer

I find it more off putting with the price tags that BA put on the seats, though I am currently not in the segment that actually have to pay them. At least on JAL as a non status passenger, I'd be able to pick seats with my co traveller without forking over 400GBP for a return flight.

But if you ask me overall, I think the monetization of business class seat selection has gone way to far. And yes, JAL is blocking too many seats for elites. But in the end, that is the current name of the game. But on hhe face of it, I'd probably think the JAL approach with blocks is a better way to protext the elites than the paywall.

I think the US3 are still more or less free for all, but I guess that is the benefit to gain from the somewhat lack luster product.