Interesting decision by Oura, which happened after a number of people got the Gen3 before they were able to stop processing AmEx transactions. I would think it is a violation of the Oura/AmEx plat benefit as it is currently written.

Historically, the thinking was AmEx paid very little for the coupon book value, if anything. Maybe the free amount was low enough to get a person to spend more or maybe the item was such a high margin product that it didn't matter too much. I wonder if AmEx is providing accurate historic breakage/redemption rates to these coupon book partners before signing these deals. I mean, I can't believe the amount of Oura and LLL talk these past few days. It is just crazy, but the game has become so well tuned and so widely discussed, that is how it will be from now on. But AmEx Plat current adwords are promoting $3500 in annual value. This also seems wrong I think or rather for people to believe it.