I went to Lululemon today and bought something. The front desk cashier told me that he had someone buy 2 gift cards for $75 each on two plats. He confirmed the physical store cards have an SKU and different than e-cards. I told him about the $300 credit for Amex Plat members and he understood why he got that customer buying the $75 gift cards. I expect the physical gift cards will credit as they do show up as a legitimate purchase under the Lululemon store inventory.