How high of "net worth" are we talking here?.....

I say that because if you are someone with a high enough net worth, you already probably fly business class most of the time and get access to the exclusive airline lounges with a business class ticket (I.E., Polaris). And if you are really high net worth.... Then you probably fly private.

Not sure exactly who would sign up for this that already doesn't have access to higher end premium products.