Not surprised and he's absolutely right. And Peter is right to push back a little on the concept of trying to get to loyalty levels seen with the majors.

Loyalty on others for me means I get to board earlier and that's about all I get out of it. Upgrades? Please! I have been upgraded to first maybe 3 times on United, every time it was an hour long flight that was nearly empty. And that was with Silver and Gold for many years. Its pretty silly to see an upgrade list that you are in the 30s on.