Originally Posted by
Boraxo
The business model appears to be "let's raise AF which is guaranteed profit for the bottom line." "But we don't want existing customers to cancel so we need to find add more coupons that probably don't cost us much and hope there is major spoilage" and replace coupons from merchants who realize the ROI to their bottom line from coupon clippers is actually mediocre. Oh and we know there is a huge ego factor from lounges so we need to add those real fast, even if they won't match the capacity needed on peak travel days.
to be honest though, if most of the leaked benis are true, then this is not a couple dollars of coupon book benefits, but some serious travel-related discounts that many customers will be able to use. Let’s see what this looks like in a few days, but e.g. the Gold card changes last year were pretty much neutral, if not positive for me.