Originally Posted by G- five
I really don't think it's
Arpey's plan to have consumers buy by price, I think that is being dicated by the consumer. He tried to offer a product where he thought he could get a 30% premium, it failed

Now he has to compete with the LCC's.
[/I]
Actually, I don't think this is exactly true. From what I gather, Arpey NEVER wanted MRTC and its days were numbered as soon as he took control of the company.