i think you missed my point. my sarcastic response (noted by the ) was after getting beaten over the head with a chairback.

what i was saying was for the lady next to me. she was a classic uninformed passenger and assumed that all airlines were the same. she bought the ticket based totally on price, in accord with your discussion of the consumer. the question is whether her onboard flight experience is now going to be a factor in future purchase decisions since she is an infrequent flyer.