Originally Posted by
bisonrav
Without wanting to turn the thread into yet another “why BA were wrong to change BAEC”, the use of Avios as a reward currency is central to monetisation because the bulk of travellers won’t achieve status.
Interestingly enough I received the first marketing email today this year that actually mentioned Tier Points. From BAH with the opening line "More Tier Points". All the previous ones this year have been all about the Avios. Maybe the outgoing Loyalty Manager decided to send a cryptic message to his/her ex-members acknowledging their pain.