Originally Posted by
nicolas75
voco is an IHG brand designed to bring independent hotels into the IHG network.
Isn't it more targetting conversions from other brands than independent hotels? The development page mentioned by you listed the brand as targetting conversions from other brands rather independent hotels
(...) voco provides a distinct proposition for owners: an upscale conversion brand with a succinct set of standards, but all the hallmarks guests expect from a high-quality hotel. (...)
Earlier hotels have been conversions, while recently also newly built hotels opened as voco.
Originally Posted by
nicolas75
(...)
Perhaps the challenge for the brand – which is a little surprising given how recent it is – is the wide variation in standards depending on the country or the property.
For example, some hotels provide a Nespresso machine while others do not. As a guest, you should expect a certain variety in terms of room size and overall standard across the brand.
(...)
Quite simple, a Nespresso Machine is not a brand standard. The hotel in EMEA only have to provide a kettle and tea and coffee facilities. And the brand standards - like at many other brands within the IHG chain - have different brand standards for the three regions. In other words, you cannot expect to have a Nespresso machine in any voco hotel.