FlyerTalk Forums - View Single Post - Did Choice devalue its loyalty program?
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Old Aug 20, 2025 | 9:56 pm
  #14  
thunderdeacon
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Join Date: Mar 2014
Programs: Choice Hotels
Posts: 819
I stay in hotels domestically about 300 nights a year. Choice is one of my big players, and the new point system has its plusses and minuses. The max point redemption for any hotel used to be 30K. This was awesome when I could snag hotels in tourist and/or high-demand times when I could get a 300 or 400 per night hotel for 30K points. Now I am seeing hotels at 40K+.

I am still seeing some good point redemptions at the 8, 10, 12, and 15 K redemption levels at well-maintained budget hotels. I can sometimes get a $0.01 per point value, but it is not quite as common as it was before the change.

With the new limits on promotional points, I don't stay at Choice quite as much as I used to. I still stay with them quite a bit and find some value in the points. I have found myself to be more of a free agent and exploring highly rated non-chain budget motels as the bonus point promotions have become less lucrative across the board across all chains.
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