Thought this was interesting on my first flight of the day.

Pre-ordered the cheese plate, the lead FA visited me first for meal choice and listed off the options, including the cheese plate, as if I hadn't pre-ordered... I said something along the lines of "I thought I preordered the cheese plate but I'll take it if you got it"

FA mentioned that they didn't have any of the preorders for cheese plates and catering initially told them there was no cheese to be had but they found them in the galley.

Cheese plate came out and there was a sticker in the corner I've never seen before... The name I've scratched out isn't remotely close to

mine but from some light LinkedIn stalking would appear to be one of the other passengers on the flight..

Not sure if this is a new thing or if the stickers are intended to be removed (glancing around the cabin looked like every tray had one)