Full text from an AS Email I just received:
•You can check in just like you do today — via the app, website or in the airport lobby.
•Elite status will have the same great benefits, but with a new look and new tier names.
•Your miles are yours to keep, and their value won’t change.
•Exciting new benefits are coming as we deliver even more for the #1 airline rewards program.
Here's what you need to know:
As an Alaska Mileage Plan™ member, no action is needed at this time. Thank you for your continued loyalty, and we’ll share more soon.
Coming soon: Our combined loyalty program
On August 20, 2025, the name of our loyalty program is changing and it’s getting a fresh new look. Rest assured, your industry-leading benefits will only get better.
As the new name and details will be unveiled around the same time as your upcoming trip, we wanted to let you know that things might look a little different. You will still have access to all the same benefits during your trip.