ASW Partners with IHG to Launch voco Phuket Bangtao – The 1st ‘voco’ in Phuket
TITLE (Rompo Property) under AssetWise launches its first hotel! Partnering with IHG Hotels & Resorts, they are introducing the premium hotel brand voco Phuket Bangtao to Phuket for the first time. The project is located in the prime Bangtao area, a rapidly growing lifestyle destination in Phuket, known for its comprehensive tourism and residential facilities. The project is currently under construction and is expected to open and provide a premium accommodation experience in 2029.
Ms. Paneeta Malaivong, Deputy CEO of AssetWise Public Company Limited (ASW), a leading lifestyle property developer with the concept “We Build Happiness,” stated that AssetWise and Rompo Property Public Company Limited (TITLE) are expanding into a new business area for the first time: hospitality. They have signed an agreement with IHG Hotels & Resorts, a global hotel leader, to manage their hotels. The first project will be voco Phuket Bangtao, expected to open in 2029. This expansion into recurring income businesses will strengthen the company's sustainable and stable growth and reinforce AssetWise’s position as a lifestyle developer.
Mr. Sutinan Tep-arak, Chief Financial Officer of Rompo Property Public Company Limited (TITLE), a Phuket-based property developer under the AssetWise group, said that Phuket is a World Destination for global tourists, attracting diverse groups with its natural beauty and various activities. This hotel is located in a popular destination, near Bangtao Beach, one of the most beautiful beaches on the island's west coast. It is conveniently accessible, not far from the airport, and surrounded by top restaurants and various lifestyle venues. The company is confident that this collaboration between ASW, TITLE, and IHG will elevate the vacation experience for both Thai and international tourists with international service standards and amenities that meet every need.
Mr. Brian Chan, Vice President of Development for Southeast Asia and Korea at IHG Hotels & Resorts, said that IHG is proud to play a strategic role in ASW and TITLE’s first foray into the hotel business. He is delighted to collaborate in delivering exceptional service through voco, IHG’s fastest-growing premium brand, which currently has over 180 hotels open or in development worldwide. This partnership will create a memorable vacation experience for visitors to Phuket and expand IHG’s portfolio of open and pipeline hotels in Phuket to 16. He is confident that with IHG's service standards, they can accommodate all groups of tourists from around the world visiting Phuket, a true World Destination.
voco Phuket Bangtao is the first premium voco brand hotel in Phuket, located in the heart of Bangtao. The area is renowned for its beautiful white sandy beaches and is a key lifestyle district, surrounded by excellent beach clubs, restaurants, and bars. It is only a 30-minute drive from Phuket International Airport, making it ideal for those seeking accommodation close to tourist attractions and lifestyle venues. The hotel will offer 175 rooms with excellent facilities and services, including a restaurant, lounge and bar, swimming pool, and fitness center, allowing guests to experience the warm and friendly service of the voco brand.