Originally Posted by
dldmfll
Was showing an older friend how to book a DL ticket online. I had my device and he had his. As I walked him through how to do it, my price kept coming up HIGHER on my device than his!! I was signed in; he was not. Even when going back and re-doing the booking my price was higher! Neither of us "bought" a ticket, we were just "shopping!"
So, it does happen that, probably because I'm a "regular" with status that I'm getting a higher fare--THIS JUST ISN'T FAIR!!! AI is discriminating!!!
It's most likely that he was seeing outdated fare buckets that no longer existed. It is an issue (from a bait and switch perspective) but there is no evidence that Delta is doing individualized pricing today (at least for outright ticket purchases... obviously there is substantial evidence that they do individualized pricing for upgrade offers).