Originally Posted by
BertieBadger
But arguably, they do exactly that. A picture tells a thousand words - and while this example is for ESTA, ETA and eTA follow similar patterns.
The official site links always come first, only later in a section on "Help with..." is Sherpa promoted.
For ETA it does not - I know I need an eTA so where do I apply?
I agree that the links are there, but clearly they try to push people into Sherpa. For a lot of visas, a service like this moght be needed, but for UK eTA/US ESTA etc I think they should be more welcoming and help people do the right thing - "Avoid websites that imitate government services." (quote from gov.uk/eta)
Also further up op on the page it is very clear. They have a saech tool where you can check reqirements, and there is a call to action-button "Apply now" leading into sherpas "visa-fee-engine". Also what
costly mistakes can be done in an eTA-application when there is a check for passport and everything in the UK-GOV-app? They are trying to sell an "insurance" which IMHO is not relevant.