The substandard quality of the app is, in reality, just another example of BA’s reluctance to invest serious money in certain aspects of the customer experience - until and unless exec management perceives there to be an identifiable correlation between ongoing failures and a decline in forward bookings.

In similar vein : Group Boarding by Priority (my own most recent experience in June being so poor it was actually comical !) which, years after first inception, remains highly inconsistent ; delays in picking up calls by Gold Members - as referenced by PUCCI G above. And various other issues too of course.

But whilst load factors and yields are high …….. why spend, and why worry ?

Back in early 2022 Mr Doyle sent his ‘jam tomorrow’ email to BAEC members, in which he stressed his commitment to restoring BA’s premium carrier status ……. or so it seemed. It was written almost in the style of apologia pro vita sua, but three and a half years on, there are still big question marks as to much has been achieved in terms of reversal of the Cruz-era cost-saving cutbacks.