FlyerTalk Forums - View Single Post - Alaska Airlines Premium Credit Card Coming in Q3 2025 (August)
Old Jul 27, 2025 | 11:47 am
  #179  
Mehdron
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A few details from earnings call

Here's a transcript of the portion of the earnings call relating to the new card:
We’re gearing up for the mid-August launch of our newly branded, unified loyalty program, along with our new premium credit card, with unique benefits targeting global travelers on the West Coast with an international companion award certificate, shareable lounge passes, and three times points on foreign spend. This card is strategically positioned to attract a high-quality mix of new card holders across broader geography, and drive greater engagement from our most loyal members, especially our high value elites, which we believe will accelerate significant program growth in the back half of the year.
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