Originally Posted by
CaroPalms
To mia’s point, this card has been in the works for a bit, and I certainly understand Citi’s unwillingness to care. However, I’m curious how much and/or quickly a bank can pivot - whether it’s this particular example for Citibank or any other card launch for that matter. Meaning that if a card is rumored to come out with a certain set of benefits, and the general reaction of the rumored/anticipated release seems to be negative, can they adjust things before official launch? I assume the answer is no as websites, publications, training, etc. all need to be built and finalized, but I wonder if any room is left for that.
I realize a small subset of the population is on FlyerTalk so they may not care about our reactions (positive or negative), but part of that subset are bloggers who are needed to push and support their products.
Typical churners will be able to justify the need of this card cause the opening sub still covers the annual fee beyond the annual benefits. It's those of us who don't churn as much or who want to keep a card for long duration of use instead of always playing the game that are the ones who are not impressed. As for bloggers, they need the $ so they will support it no matter what (plus the math still works with the opening sub, you just cancel it a year later).