I've been away from this thread for a while now because I was back in China for a few months, and upon my return I pretty much settled on simply buying Blue Bell at Walmart for $7 per tub (true half gallon IIRC). That's the same as the sale price at other stores (they don't BOGO it or Tillamook...just $3 discount). Trying all of those different brands was fun at first, but Blue Bell is good enough for me, and I don't have to deal with the "maybe I'll get stuck with Breyers this week" drama. That said, I'm also fine with the Publix premium store brand...it's better than most of the rotating national/regional brands.