It's slowly time to summarize this trip. Zadar is a nice place, not very big. If you're quite a walker, than you can go everywhere in one day. If you wish to enter museums etc., double that time. Disadvantage - there is no real beach there. Inside the old town, people use to "beach" on a promenade, or similar places. Slightly away from the city centre, you may find some places, but still rocky and small. For me it was absolutely OK, but if you're a beach person, that's something to consider.
Advantages: they did not went crazy with prices. As you can see from my posts, food is reasonably priced. Beer in the pub is 2.30 for 0,33 and 2,90 for 0,5. Coffee is quite expensive, which was a surprise. Expect 1,6-1,80 for a single shot of espresso.

Finally, some pictures of the city:










The only limitation is not that wide flight offering if you don't want to fly there with LCC. And also the airport itself is not that impressive, but will report this later.