Originally Posted by
NorthAmerica
Hawaiian has always been regarded as the more premium brand with much better service than Alaska so I would think widebody flying stays under the Hawaiian brand with the associated crews and pilots.
Has it?
And will it? My understanding is that flying that touches Hawaii will be in some shape or form be Hawaiian branded. My understanding is further that flying that doesn't touch Hawaii will be under the AS brand. That presumably includes widebodies flying from SEA to FCO or NRT. I don't think that it really matters to the passenger whether the pilots operating a widebody from SEA to HNL are PMAS or PMHA,
I guess we will find out soon how the branding strategy is supposed to work.