Originally Posted by USCGamecock
I would have guessed progression. You know 727, 737, 747, 757, 767, 777 and next............. 787!
Progression is one reason, of course, but Boeings PR machine di state that one of the reasons for naming the aircraft 787 and for the timing of the naming was the fact that a big order was being announced at the same time by chinese carriers; as the other poster stated, 8 is a lucky number in China.