Originally Posted by
mario
I don't think the real problem is being addressed. The real problem is forcing someone trying to do some work into the same space as a family off to MCO - they have different needs and wants.
My fix would start with the physical space. First, the Concorde Room stays exactly as it is, exclusive for F pax and GGLs
Then, you sort out T5A by vibe. You create 'The Library', a proper quiet zone for working. Another of the spaces becomes the main adult 'Social Hub' for food, a G&T and a chat and you'd wall off a decent-sized area of it to make a properly sound-proofed 'Family lounge' to contain the chaos. Everyone gets the atmosphere they actually want without getting in each other's way.
The clever bit would be to add a simple tech layer to make status feel worthwhile, where a decent BA app becomes key.
A GCH in the Social Hub could use the app to unlock a menu from which they can order a proper main or a glass of high-end champagne from an exclusive menu, brought to their seat, while a Silver next to them still gets the decent buffet or alas pay for the stuff that GCHs get for free. GCHs could use the app to book or access a private work pod in The Library or get priority for a shower.
The idea would be to use tech as the status differentiator within a shared space, where the space is focussed on the environment that suits you best.
Sounds nice, but I have no doubt ‘The Library’ would be nothing of the sort and would instead be permanently occupied by American business travellers taking calls on speakerphone given the demographics of T5, the ‘leisure’ area may actually be more conducive to quietly working!
I am in the camp that BA’s focus should be to do something to make the Club World lounge experience at LHR better, the gap with the TATL competition is surely getting a bit large for comfort.