Against the Blue Business Plus it does compare unfavorably, absolutely. I have both the business and the personal. I do expect to need to buy a server in the next 12 months so the $1,000 from Dell is actually pretty rewarding for my particular use case this coming year, but in off-cycle years I agree, I cannot recoup $695 (I can make use of the $200 Hilton quarterlies, $120 on the wireless, and the $200 airline fee credit, so $520, leaving a $175 hole) -- and one imagines it's going to $795 to match the new CSB.