FlyerTalk Forums - View Single Post - Hilton should be ashamed of SPARK
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Old Jun 14, 2025 | 1:32 pm
  #12  
The Road Goes On Forever
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Join Date: Aug 2020
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Originally Posted by pvrMM3
I think this is supposed to be the Hampton Inn for Gen Z's tastes
Hampton for Gen Z is very much Tru.

Spark is designed more to bring in owners/properties, and their fees, that otherwise cannot to spend an eight figure sum to build new by spending a low seven figure sum for a total conversion. I

t's also designed to generate an in the ballpark Hampton/Tru/Home2 ADR while offering significant savings on the lesser breakfast offerings, rooms designed for the quickest possible housekeeping turn arounds and the overall smallest staffing model possible.

it's going to be Hilton's biggest brand in less than a decade.
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