Originally Posted by crazy8534

Really interesting article, thanks for posting PETER01. I have a different take on it than the headline:

1. It reads like an advertisement/puff piece.
2. There is no actual data given to back up the claim that CE is ‘booming’.
3. The only time horizon given in the article is 2008, along with the suggestion that when it was rolled-out lots of people said it wouldn’t work (not a response that I remember well, certainly not from FT anyway).
4. If you drew a straight line in CE sales from 2008 to 2025 it may very well not tell you very much useful information about current market conditions.
5. What would prompt BA to come up with this now? Why the reference to leisure customers, a group that BA have seemed pretty determined to dump with their BAC changes?

For the above reasons, my conclusion from the article is that BA CE is very possibly NOT currently ‘booming’.

Wishful thinking on my part perhaps, and the big advantage to BA of the current system of course is that it costs almost nothing to collapse the middle seat table and move the curtain to respond to a change in demand.