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Thread: British Airways says its short haul business class is booming
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Old Jun 7, 2025 | 7:34 am
  #55  
scottishpoet
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Originally Posted by TxDucky
Which is indicative that BA has incorrectly unbundled their fare, rather than CE being popular because it’s CE. The fact they are pricing CE below the price of ET plus the baggage fees (and Lounge/Priority/etc) to provide the same allowance (et al) is an error on their part IF CE is popular on its own for its “space” and meal. If CE is popular for being CE, it should be priced at ET plus luggage fees plus a small fee to represent the additional services (potentially minus a portion of that fee for the bundle).
its a business decision to get their lowest fares competitive with the lccs so the appear competitive in internet searches. If people the go to ba site and pay more for ce, just as the would pay more adding baggage fast track etc to the lcc advertised fare

What you cannot see on the page i posted is restrictions that could be different. Simetimes ce is cheaper than ET, but the fare is much more restrictive
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