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Thread: After Tiermageddon, how have your behaviours and feelings towards BA and BAC changed?
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Old Jun 2, 2025 | 8:22 pm
  #618  
seanp7
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Originally Posted by xenole
Then we're back to "If these TP runners are pretty much irrelevant in the grand scheme of things", then why the need to change anything?
Because the entire industry, and certainly the US Big 3, has moved or is trending to revenue spend based loyalty, and the sky didn't fall for their rewards programs. The value of a Rewards Program member has moved to total actual spend rather than no. of flights and distance. BA is just following the market and its leaders, whether we like it or not.
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