I'm talking about the quality of the products inside... the socks, the ear plugs, the toothbrush, and the eye mask were all significantly better. Heck, I still bring one of the old Tumi eye masks with me (I have a few sitting around that still haven't been used). The quality of the case was even better.

Not trying to debate whether Missoni is a more premium brand than Tumi, but the quality of the kit, no comparison.