FlyerTalk Forums - View Single Post - St. Pancras London, Autograph Collection, UK (formerly Renaissance) [Master Thread]
Thread: St. Pancras London, Autograph Collection, UK (formerly Renaissance) [Master Thread]
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Old May 20, 2025 | 10:02 am
  #725  
est-gratuite
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Originally Posted by user5534
This is almost certainly about one of two things:

1) Hotel was overdue for an exhaustive renovation. It opened in 2011. So, we're at 14 years now. Owner likely did not want to put in money required. Autograph Collection is a soft brand and more flexibility in this regard.
What is a "soft brand" ?
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