Well, that's certainly better than an old-fashioned 10-hole loyalty punch card. You certainly need an Aspire card to make the earnings meaningful. And Hilton does have a reputation for being "more generous" in earning points for stays than its competitors. Still, hardly anyone is going to be able to save up for a free long-weekend at an "aspirational" property staying at even relatively-expensive Hilton motels. It would seem like they'd do better being disloyal with a regular travel credit card and shopping around for the best price and best hotel each time.