FlyerTalk Forums - View Single Post - Another Devaluation: May 2025
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Old May 17, 2025 | 11:33 am
  #35  
Tilto007
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5 Years on Site
 
Join Date: Aug 2016
Programs: Avios
Posts: 531
Originally Posted by italdesign
Don't know about that. They sometimes had excellent promotions and I earned around 50x pts per $. Even at the normal 14x Aspire rate, it's way better than the pathetic 6x earned on Marriott cards (even factoring Marriott pts worth ~50% more).

From a business view, their strategy was brilliant. Offer great SLH redemption rates for a while, get everyone including bloggers hooked and praising, taking market share away from Hyatt. Then devaluate and hope enough people sticks around, still offering select great values (FNC). It's what all businesses do to gain market share. The drop is inevitable. When the opportunity appears, get on it sooner than later.
Agreed, let us all be honest ,the inititial SLH property values were too low in points, For my specific redemption . The Santorini Canaves Oia suites that I booked was 1400 euro for superior suite and 140k points. That was valuing the points at over 1 cent usd even before the benefit of 5th night free. This had to end!!
Now the values make more sense in comparison to other Hilton points redemptions. The Hilton program still offers great value . I booked many nice 50-60k redemptons last week for our 2026 Europe trip with 5th night free that represented very good value.
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