Originally Posted by EWR764

Though it definitely is not intended to be a revolutionary product. Rather, one that incorporates industry-standard (even cutting-edge) features and tech in a much more design-focused way than United has been in at least a generation. Certainly since the merger.

What's somewhat revolutionary is the Polaris Studio product, which is being positioned as premium in a way JetBlue hasn't quite done with its Mint Studio product, and AA is so backwards that we hardly know what the Flagship Preferred is going to look like. United is clearly shooting for a differentiated "halo effect" luxury-caliber product with caviar, LP Rose, higher-end amenities, etc., and even though we won't see it for a few months at least, I think they've scored a first-mover advantage here.



It's a less dense product. Polaris 2.0 is more spacious than current 787 Polaris 1.0 across the board.



Don't rely too much on the renderings. They are useful, but not really true to life. This is not going to be a tighter product on the than the current Polaris 1.0 787. It's not just that the first-row suites are bigger, even the standard seats take up more real estate. But the most noticeable difference will be in width when comparing apples to apples (787 to 787). The 32 seats in A-zone on the 787 take up a fair bit more square footage than the current configuration and consequently some cabin monuments have been moved around.

I don't think UPP is a great product as it is, but to be fair, United isn't positioning it as industry leading. As it is now, it's basically industry average: the most common seat (MiQ), at the most common pitch (38") and amenities in line with what mostly everyone else has.