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Thread: Swissotel Le Concorde, Bangkok - Best hotel in Ratchada area
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Old May 13, 2025 | 1:26 am
  #10  
billabong
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Join Date: Nov 2022
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just read this now - rush to stay here now before the rate triples in 2028

Acquisition of Swissotel Bangkok Ratchada AWC recently announced it would acquire all shares in Le Concorde Hotel, the owner of Swissotel Bangkok Ratchada (407 rooms) and Le Concorde Office Tower (45,792 sqm) with a total net value of THB4.4b. Additionally, AWC plans to invest THB4.3b in redevelopment, bringing the total investment for this project to THB8.7b. AWC plans to develop a project under the name Jubilee Prestige Tower, transforming it into a new-generation lifestyle office building and a luxury hotel under the JW Marriott brand. It is scheduled to fully operate by 2028 and AWC expects ADR to rise from THB2,500 currently to THB7,500 after rebranding. We estimate Le Concorde Hotel to generate EBITDA of cTHB200m/year.
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