I got drawn in by their “unlimited everything” pitch earlier this year, promising unthrottled data and hotspot. I have a backup phone on Visible for about five years that I’d use for hotspot when my AT&T work phone lost coverage. After testing the free month, I liked it enough to commit to a full year at around $32–$35 a month. This phone stays powered off 90% of the time, but that “truly unlimited” promise got me anyway.

About a week after I paid, Reddit lit up with the CEO admitting users were burning through terabytes of data. That’s definitely abusive, but they’d hyped up “truly unlimited high-speed data.”

The initial policy was rough: 25 GB per day, a monthly cap, location monitoring to detect home Internet use, and outright bans. A few other harsh rules popped up too.

Credit where it’s due: he crowdsourced feedback and revised the policy. Now your first 100 GB of hotspot data is high-speed. The next 100 GB drops to about 5–10 Mbps. After that, it throttles to roughly 600 Kbps. It’s not the “unlimited high-speed data” they still advertise, but most people won’t reach that limit in a month.

Reading the ToS, I saw that floating between carriers is free, but if you start on AT&T, you get a higher priority QCI and more high-speed data. Switch to Verizon and back, and you lose that priority level, which really matters in busy urban areas during peak times.

I chatted with customer service, and they insisted you could switch off AT&T and back on without losing priority. They sounded confident, but I wasn’t convinced. Not many people read the ToS like I do, so I don’t blame them for missing it.

Anyone have first-hand experience?