Apparently you aren't aware of just how difficult the whole gift card process of ordering plastic cards and loading money on them really is. Obviously the difficulty of this intricate process is up there with placing a man/woman on Pluto. (Is Pluto still not a planet anymore?)
I'm just wondering if anyone at AMEX has considered shelving their pride and just consulting with any of the other billion businesses out there who have no problem with this very intricate process. Sure they might laugh at them for a minute, but I'm sure they'll eventually be nice and show them the secret.
lol