Originally Posted by
WheelsFirst
A lot of comments on other sites are along the lines of "it's the same as all the other airlines" but what stands out initially as being quite different is that WN is essentially trying to sell Extra seats as a first class product with the highest fares, checked bags, priority lines, etc., whereas the other airlines would sell these as a premium economy without those benefits and at a more competitive price point?
Flying economy is a commodity product. Southwest will adjust fares to fill the seats and stay competitive. All airlines have mastered how to maximize load factor.