Originally Posted by
skydelt
What I've seen from interviews with both loyalty program folks and Bilt folks is that Bilt is able to offer access to a very different consumer demographic from the other programs — you're getting very young, typically urban affluent, consumers that are a premium to reach
Good point there.
Two other possible reasons:
-They aren't exactly a bank, so programs that have a relationship with one bank exclusively might still be able to partner with Bilt
-Bilt is willing to pay more for the points