So you know, the Cheng family are the owners of Rosewood Amsterdam
https://www.parool.nl/nieuws/omstred...ezen~b9b72975/
https://www.hospitality-management.n...osewood-hotels
So it seems in 2015, their target guests are BRIC and consistent price 20% above other 5* hotels Amsterdam.
We are now 10 years later ......
War, Famine, Pestilence and Death have visited Earth,
so let's see how things go and being adjusted to current affairs,

Anyway, Piet Boon did the design and thus Harpers Netherlands has a 16 page exclusive:
https://www.harpersbazaar.com/nl/int...ood-amsterdam/
https://pietboon.com/nl/corporate-pr...tel-amsterdam/
Hotel opens its door to the public on 1 May 2025.
Some more tidbits discussed on FT: i just copied for here as completion:
To everyone out there, enjoy and bon chance during the soft and grand opening