FlyerTalk Forums - View Single Post - DL Promo: Exclusive Screening Experience Of Mission: Impossible
Old Apr 21, 2025 | 8:13 pm
  #8  
MichaelLAX
 
Join Date: Sep 2023
Location: Los Angeles, CA
Programs: Delta Diamond 1MM
Posts: 132
Originally Posted by MSPeconomist
Thursday May 22nd is just before a long holiday weekend in the USA. Memorial Day is Monday May 26th. It seems like a somewhat odd time to schedule an event like this as many people will be trying to travel out of town starting late on Thursday.
The movie opens nationwide one day later, on May 23rd. The Memorial Day weekend is one of the strongest weekends in the year for cinemas since "Star Wars" opened on that weekend in 1977. Iīm sure Delta had not much choice with the date for the event, as Paramount couldnīt go much earlier, both because the movie plays in Cannes one week earlier (and the festivals require that the movie canīt be shown before it had premiered in the festival), and also because of piracy concerns. You want to keep such events close to the release date in case the movie would leak.
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