Context Travel is non-Japanese company proving tours to non-Japanese visitors in Japan. I think this is why Context Travel is saying is that their clients typically tip 10-25%. Same time does Context Travel inform their clients that tips are generally not a norm in Japan?
There are a lot of guided tours in Japan by local Japanese tour companies provided to Japanese (which actually are quite popular), and in those tours there are no tips given to tour guides or drivers. Lately I have seen more tourist traps in Japan, where primary target customers are non-Japanese visitors and not many local Japanese will partake in the service. I am wondering if this is the direction Japan is going, non-Japanese visitors and locals are segregated. Unfortunately, I have seen at tourist locations in Japan that obviously aiming to non-Japanese visitors and displaying tip as a norm.