And I find that National is even upping its cs game.

I returned at National LAX two weeks ago and noted to the associate the final charge was about $10 higher than what I was quoted. He wanted me to talk to a manager - I told him thanks, but it wasn't a big deal, and maybe I'd follow up with cs later. While we were waiting for the shuttle, a manager chased me down and insisted on applying a $25 credit while apologizing profusely. Compare that with the Hertz LAX experience, which is about as bad as a car rental experience can be.