I wonder how much BA’s business model is moving in this (Will US Airlines Need To Reinvent Their Business Models?) direction, especially with the potential downturn in US traffic and BAC changes creating more free agents. I still have “hope” that we’ll see good nTP opportunities with credit cards in the US and a competitive offering in the UK and other markets.

With fixed costs and low margins, airlines need fuller planes with the right mix of fare classes, or alternatives (such as credit cards or BA Holidays) revenue. For this US based BAC member, it’s going to be about the credit cards offering. BA Holidays has limited appeal as it’s not practical if I want to travel to say Japan (not going to fly US->UK->Japan) and stay at a Park Hyatt (lose my Globalist rewards).