Don't know which thread to put my 2c in but let's see if stays here.
There are several threads at the minute that tend to suggest AC's offering is not competitive, but they have a quasi monopoly position. Several current and recurring threads:
1. Food in J both NA and International, poor, and clearly they don't spend enough on it. NA "snacks" like the chicken fingers and the "pizza" are just embarrassing.
2. Aeroplan Elite Member Packages. Could they have spent any less on these? Why bother?
3. Outrageous J Class Fares TATL (I could grumble about lack of 1 way fares). Several European Airlines offer much better products and fares
4. Aircraft configs all over the place, Rouge serving many cities and now a zero recline 189 Y Seat 737 Max that can be subbed in at short notice.
5. Wifi sometimes.
6. Dynamic pricing and partner availability issues make the millions of points we have accrued less useful.
7. Inconsistent service levels.
8. Lounge experience is generally poor (YVR MLL) (Food offerings). Compare the food at the Aspire/AC Cafe at YTZ with the food at the MLL or AC Cafe at YYZ.
Overall, AC's Premium offerings are poor (save the hard product) and expensive but we are hooked on points (or live somewhere where we really don't have much of a choice).
As my report card would routinely say at school.."must do better." But where's the "why" for AC?
Bah Humbug
YXEG