Originally Posted by Kriptus1988

I understand what you are saying, but this is not a "below cost" deal since we pay the full price after the discount.

Some items are lucrative enought for us to maintain the original price even though there's a discount, I will give you two examples:

1. Let's say there's an item costing $200 and it has a discount coupon of 10%, in addition we know as a business that we can keep a healthy margin with the $200 cost, we would still pay $200 even thought technically we know buyers get it at $180 and we have plenty of deals like that, we don't mind letting the buyers enjoy savings as long as we also enjoy healthy margins.

2. Let's say on the other hand there's the same item at a cost of $200, it has the same coupon of 10%, but I know that at $200 we as a business won't be able to make good margin on it, so we would ask of you to use the 10% discount and we would pay the $180 price. We still offer the buyers full price, not a cent below, but with the coupon utilized since the alternative is us not buying the item at all and the buyers not getting any benefit from it.

Please understand that we are a business and it's our purpose to buy as low as possible without hurting our buyers, I truly understand you about the 10% discount, but for the buyers as well it's better to make a profit on a $180 vs. not making any profit at all.