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Thread: "Loyalty Points are Dead: What Comes Next?" - Ideas from an airline economist
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Old Mar 11, 2025 | 9:39 pm
  #11  
GrayAnderson
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Originally Posted by HaleiwaFlyer
Just make loyalty perks purchasable, as another revenue source, and charge for them for the infrequent fliers who want an elevated experience.

For example, sell Premiere services as premium VIP services; in line with what AA is doing with CK services via Five Star Select.

Sell lounge access….sell meet and greet..,etc.
You know, if there was a model where the batch of bells and whistles was free at the top tier and reduced in expense at the intermediate tiers (maybe not purchasable without base-tier status?), that might not be a horrible model.

(AA is also sort-of doing the same thing with "Flagship Business Plus" or whatever they're calling it for Chelsea access as they phase out F.)
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