Originally Posted by
ani90
I suspect you are right. It is hard to see how this change for 1MM makes much (financial) difference to United. It is the higher tiers that likely cost United much more, and they may be what UA has in their sights.....
It is the 1 MMer companions of GS/1Ks that was the target. Given the population of 1MMers is much greater than any other level (some have speculated larger than the sum of all other levels-- which I would not find surprising -- see
United Lifetime Flight Miles "BIS" Ranking for the End of 2020). So the number of 1 MMer GS companions is likely larger than other MMer GS companions.
While understanding 1MMer benefits has been downgraded, there has been little debate the 1K/GS ranks seem bloated. And as choice of Gold vs other level such as Platuim for the 1MMer companion, The Gold level matches the level guaranteed for 1MMer.