Originally Posted by
sports1
So this makes me wonder, now that ACE has aircraft with significantly longer range capabilities, exactly what is ACE supposed to "be"? Up until the 7M8 additions, it was mostly synonymous with short haul transborder and regional flights. Now it's...?
what is Rouge supposed to be?
imo, the answer is that Air Canada doesn't have a branding strategy and doesn't care if its brands become even more incoherent
(for what it's worth, YYZ-KIN is the only route listed here that would be significantly longer than other Express routes)